Go With the FLOW!
As I watched the Food Channel for the first time on Cable TV 11 years ago, that it would result in creating a CHOCOLATE FONDUE FOUNTAIN company called We Do Fondue in Albany, NY? I have to credit my fiance Diane with the fact that I was introduced to Mr. Chocolate and his Chocolate Fondue Fountain Valentine’s Day over a decade ago. His humor and fun filled attitude surrounded the Giant Tower of Flowing Chocolate. It was beautiful, captivating and struck me immediately as a business idea I just had to pursue. The following day I ordered a Chocolate Fountain! With little or no funds available, I charged the $3500 Stainless Steel Tower on a credit card and off I went on an amazing adventure. As I write this blog, I am 10+ years downline, have 14 Commercial Chocolate Fountains in the Fleet and now provide service for over 160 events each year.
The same day I purchased the fountain, I figured a website would definitely be an important marketing resource so I strained my brain to find an appropriate domain for this unique venture. Within hours it came to me in a flash of creative madness. www.WeDoFondue.com and it was unbelievably available. It was mine in a click. The journey began with the delivery of my precious Chocolate fountain a week later. I couldn’t believe how heavy it was, the 2 main pieces, base and tower weighing 90 LBS. Without delay, I gathered the family to demonstrate this amazing new venture of mine. Read the directions? Why…I can do this, Mr. Chocolate had no problems at all!
Well, I set the giant stainless steel fountain up on the kitchen table, melted some chocolate, poured it in and all I can say is…laughter rang out around the room! I was not personally amused. As globs of chocolate slurped down the fountain tower, splattering on the table, suffice it to say, my savvy business plans seemed squarely in doubt. I read the directions. Eventually it worked. The laughter stopped and turned to interest and enthusiasm. 10 years later, I now consider myself the world’s foremost Chocolate fountain “FONDOLOGIST”. I seek out and love unique marketing challenges. This has truly been one of my most interesting. I will be following up with full insight and discussion of the unique marketing strategies employed.